ScarAway Project

ScarAway ® (Perrigo) Silicone Scar Sheets use patented silicone technology to effectively shrink, flatten, and fade hypertrophic (raised) and keloid scars.

Need

Client desired to create a year long campaign with enough assets to produce a wide variety of content for various platforms. The goal was curated user generated content, real people’s stories, creating an authentic marketing strategy.

What We Did

SALT helped formulate the creative for the ScarAway Challenge; leveraging the unique immersive power of the vlog format to capture authentic user-generated content.

We took 6 real people and created stories around them. These aren’t just vlogs, they are curated vlogs.